Why social media marketing is important for your business

Social media has become one of the most important aspects of digital marketing, which provides incredible benefits that help reach millions of customers worldwide. And if you are not applying this profitable source, you are missing out an incredible marketing opportunity, as it makes it easy to spread the word about your product and mission.

Improved brand awareness

Social media is one of the most stress-free and profitable digital marketing platforms that can be used to increase your business visibility. To get started, we create social media profiles for your business and start networking with others. By applying a social media strategy, it will help you significantly increase your brand recognition. Over 91% marketers claimed that their social marketing efforts greatly increased their brand visibility and heightened user experience. Undoubtedly, having a social media page for your brand will benefit your business and with a regular use, it can also produce a wide audience for your business in no time.


For an advertising strategy, social media marketing is possibly the most cost-effective way. Creating an account and signing up is free for almost all social networking platforms. But if you decide to use paid advertising on social media, always start small to see what you should expect. Being cost-effective is important as it helps you attain a greater return on investment and hold a bigger budget for other marketing and business payments. Just by investing a little money and time, you can significantly increase your conversion rates and ultimately get a return on investment on the money that you primarily invested.


Engage with your customers

Social media is a good way for engaging and interacting customers. The more you communicate with the audience, the more chances you have of conversion. Set up a two-way communication with your target audience so that their wishes are known and their interest is catered with ease. Moreover, communication and engagement with customers is one the ways to win their attention and convey them your brand message. Thus, your brand will reach more audience in real terms and gets itself established without any hassle.


Improved brand loyalty

When you have a social media presence, you make it easier for your customers to find you and connect with you. By connecting with your customers through social media, you are more probable to upsurge customer retention and customer loyalty. Since developing a loyal customer base is one of the main goals of almost any business. Customer satisfaction and brand loyalty typically go hand in hand. It is essential to often engage with your customers and start developing a bond with them. Social media is not just limited to introducing your product, it is also a leading platform for promotional campaigns. A customer sees these platforms as service channels where they can directly communicate with the business.


Healthier customer satisfaction

Social media plays a vital role in networking and communication platform. With the help of these platforms, creating a voice for your company is important in improving the overall brand image. Customers appreciate the fact that when they post comments on your page, they receive a modified reply rather than a computerized message. A brand that values its customers, takes the time to compose a personal message, which is perceived naturally in a positive light.


Marketplace awareness

One of the best ways to find the needs and wants of your customers instead of directly communicating with them is Marketplace awareness. It is also considered as the most valuable advantage of social media. By observing the activities on your profile, you can see customers’ interest and opinions that you might not know otherwise if you didn’t have a social media presence. As a complementary research tool, social media can help you get information and a better understanding of your industry. Once you get a large following, you can then use additional tools to examine other demographics of your consumers.


More brand authority

For making your business more powerful, brand loyalty and customer satisfaction both play a major role, but it all comes down to communication. When customers see your company posting on social media, especially replying to their queries and posting original content, it helps them build a positive image in their minds. Regularly interacting with your customers proves that you and your business care about them. Once you get a few satisfied customers, who are vocal about their positive purchase experience, you can let the advertising be done for you by genuine customers who appreciated your product or service.


Increased traffic

One of the other benefits of Social Media is that it also helps increase your website traffic. By sharing your content on social media, you are giving users a reason to click-through to your website. On your social account, the more quality content you share, the more inbound traffic you will generate while making conversion opportunities.


Enhanced SEO rankings

Social media presence is becoming a vital factor in calculating rankings. These days, to secure a successful ranking, SEO requirements are continuously varying. Therefore, it is no longer enough to simply optimize your website and regularly update your blog. Businesses sharing their content on social media are sending out a brand signal to search engine that speaks to your brand validity, integrity, and constancy.


Final words

There is no denying that Social media marketing has many advantages for startups and established brands. By regular updating the right social media marketing strategy, it will lead to increased traffic, better SEO, improved brand loyalty, healthier customer satisfaction and much more. Your competition is already increasing on social media day by day, so don’t let your competitors take your probable customers. The earlier you start, the faster you see the growth in your business.

What is the impact of website redesign and why do it?

As a creative digital agency focused on web design, we hear this question a lot. And we get it – a website redesign requires time, money, and resources. Your business wants to be assured that your investment will have a definite effect on your business–that the investment is worth it.

What influence will a redesign have on my business? So, here’s our answer:

While it’s tough to predict the exact ROI a redesign will generate, a brand new website (done well) will result in a host of advantages, including a boost in search engine ranking and the generation of interest from potential clients and customers. Prospects and customers will react adversely to an optimised website, and we often see a positive impact on a company’s bottom line due to the resulting factors (seen below).

Impact a redesign can have on a business

Search visibility – Improved SEO can be a meaningful advantage to a website redesign. We often see an uptick in search rankings as a result of a site refresh. Search engines like Google love new content and updated websites. Freshness is a factor in search results, and a website redesign often requires updating the content structure and mobile responsiveness. These changes can help quicken growth in search engines, which can have a clear and substantial benefit in lead generation, brand clarity and sales.

Build trust with clients and supporters – A new website shows growth and makes people see your business as viable, vibrant and relevant. Although this impact on judgment may seem soft, the change in perception will have an increase in confidence, which can directly impact lead generation, sales and competitiveness.

Accessibility and user-experience – Technology and trends develop swiftly. Websites will naturally fall out of sync with the advances in technology. Any company that launched their website in a pre-mobile-responsiveness time will understand this. A website redesign helps modernise your business website and allows it to meet the requirements and behaviours of users today. Mobile responsiveness alone can expand your potential audience, decrease bounce rate and increase customer/lead outreach.

Higher conversion rate – As you upgrade your website, your company has an opportunity to learn from the past. By studying web analytics, you can learn what content, calls-to-action and pages help drive users to a sale. Consider redesigning calls-to-action, change the presentation of value propositions, and improve the alignment of offers. With a web design project, your company has a chance to radically upgrade your conversion rate–allowing for increased leads, partnerships, sales and revenue.

The key to ensuring an impressive ROI on your website redesign is to concentrate on the characteristics customers care most about – because that is what will have the greatest impact.

Advantages of having a website for your business

Do you have a business and not a website to go with it? If you said yes, the most likely scenario is that your business won’t survive. In this modern era, people are on the internet for information and to find things out. Why do you think people visit a website? It’s primarily to find out information. And if you’re in the business world, information is critical. A website is a must thing for your clients and customers. It needs to contain information about what you can do for them and how you can do it. Read on to find out a few of the advantages of having a website for your business.

Less Expensive

Have you ever promoted your business through various forms such as printed media, radio or by other means? It’s expensive! Investing in advertising is essential, but it requires a lot of capital. Having a website will make advertising your business less expensive.


A website is more environmentally friendly when it comes to advertising and marketing. There are many ways to promote your products or services online. One example is Facebook ads, an advertising feature provided through Facebook. Another one is called SEO, short for Search Engine Optimisation. This is a major benefit for your business. Having good SEO can boost the ranking of your website which quickly results in increased sales and larger profits.


Have you ever encountered having to turn customers or clients away because it’s closing time? Well, you don’t have to shut the doors of your website. A website can be visited at any time of the day or night. People will look to your site instead of going to your shop because it is more convenient. Just make sure to put out enough information about your products and services.

Increase Sales

If you are a business owner, more traffic leads to more potential sales. That’s how your website will benefit you. You can drive more people to your website by consistently refreshing and advertising the contents of your site. The more informative your site has, the greater the possibility of increasing your sales.


A website provides you the opportunity to prove your credibility and reliability. You have to show your customers why you deserve their trust through your site. This can receive positive feedback for your service and products.


Having a website will be more convenient for your customers and clients. Make it simple enough for your customers to purchase from you! Many will be more inclined to visit your website, rather than travelling to your physical location. From a customer’s point of view, it’s better for them if they don’t have to ask anything. They can just find what they’re searching for on your website.

Access to Info

Did you know that if you have a website, you can actually track most things that are happening on it? You can even look for information that will tell you how many people visited your site, or how many people messaged or emailed you. You can access the growth of your website and view the metrics for each page. You can even make a change anytime, making it much cheaper than printed material.